Your Pie rolled out a redesigned menu earlier this month, in response to a press launch.
The redesigned menu and menu boards options high-quality product imagery, up to date product names for ordering ease and a pizza sizing chart illustration.
The model has added a seven-inch and 14-inch pizza. Rather than the “combo,” new menu board signage will ask visitors to “make it a meal,” and shifting ahead the replace will take away paninis and chips from Your Pie’s menu choices. Youngsters now have the flexibility to pick from a two-topping pizza or pasta.
“At Your Pie, we try to make on a regular basis moments higher with pizza,” Lisa Dimson, chief advertising officer at Your Pie, stated within the launch. “We hope the brand new menu board design will higher serve the wants of our present visitors, whereas attracting new ones. By evolving our model, we keep related within the minds of customers and permit our visitors to get pleasure from your pie, your manner.”
Forward of the official launch, choose Your Pie markets have been chosen to take part in a check interval of the brand new menu. The purpose of the challenge was to attain 3% gross sales and transaction progress, enhance profitability and gasoline repeat visitor visits.
“Giving our franchisees the instruments they should function profitable eating places and serve their communities is on the forefront of every thing we do, and elevating our menu is an enormous a part of that,” Ken Caldwell, vp of growth at Your Pie stated within the launch. “We’re keen to look at the success of our check markets broaden into Your Pie eating places throughout the nation so our franchisees can kick off 2023 with their finest foot ahead.”
In comparison with the earlier yr, shops using the brand new menu design elevated total meals offered by over 11,000 items. Menu check markets skilled a 2.4% improve in normalized gross sales, 2.2% bounce in items offered and a pair of% progress in transactions. Check shops outperformed non-test shops by demonstrating a 4.3% improve in normalized gross sales and 4.1% improve in each items offered and transactions.
The model plans to replace the inside design of all new shops and the brand new eating room design will progressively section into shops that elect to rework.