From January 2023, Yeo Valley Natural 350g and 450g tubs of yogurt will not be offered with single-use plastic lids. As an alternative, reusable lids will probably be obtainable through the corporate’s on-line loyalty scheme by exchanging ‘Yeokens’.
“After profitable trials eradicating clip lids from our Greek type yogurt vary, we’re saying goodbye to plastic lids throughout our 350g and 450g tubs,” says Yeo Valley Natural head of name planning & client communications Sebastian Rusu. “Making this small change will take away 145 tonnes of plastic a 12 months – that’s the equal of 188 Friesian cows, 24 African elephants or 17 tractors.”
“Sustainability is central to the whole lot we do right here at Yeo Valley. Being near the farms, we see first-hand the unimaginable issues nature can produce, and the way people can harm it. We all the time remind ourselves to place nature first, by taking part in our half in defending and preserving the world for future generations and never controlling nature with chemical compounds, however working with it to create unimaginable meals.”
“Packaging is a vital facet of our total sustainability technique and one the place we are able to make a major distinction with even small modifications. We’re working to ‘shut the loop’ on our packaging. We’re members of The UK Plastics Pact and have made good progress on our journey to making sure that each one of our plastic packaging is totally recyclable and comprised of recycled supplies.”
Completely recyclable packaging
A variety of Yeo Valley Natural 350g and 450g yogurts are offered in Greiner Packaging’s completely recyclable K3 cardboard-plastic cups. The sunshine-weight plastic cup is comprised of 100% recycled PET (r-PET), wrapped in cardboard comprised of Forest Stewardship Council (FSC) certified materials.
Having scraped out the final spoonful of yogurt from the pot, shoppers merely must tear the seam and take away the cardboard sleeve. Having rinsed the plastic pot clear, it then goes within the plastics bin, whereas the sleeve goes into the cardboard and paper recycling.
After every use, the reusable lids simply must be washed by hand or put within the dishwasher, earlier than being reused.
Within the build-up to the change, merchandise featured a message telling shoppers that the outdated clip-lids have been going to be eliminated, however that they may acquire reusable lids through the Yeo Valley Natural web site by utilizing their Yeokens.
On nearly each Yeo Valley pack, there’s a particular code which will be redeemed on-line for Yeokens. These will be spent on goodies, reductions and days out, or used to play video games and win prizes. They will also be used to make donations to Yeo Valley Natural’s chosen charities.
Sustainably sourced plastic and paper
“K3 is without doubt one of the world’s most sustainable packaging options,” says Greiner Packaging UK & Eire gross sales director Julie Eller. “We have now labored with Yeo Valley Natural for a few years and are proud to in a position to make a measurable contribution to the corporate’s sustainability objectives.”
“Greiner Packaging UK & Eire is the primary packaging producer in Northern Eire to achieve the Sustainably Sourced Plastics (SSP) Certification, and the primary Greiner Packaging manufacturing facility on this planet to be awarded Forest Stewardship Council (FSC) Chain of Custody certification. The SSP and FSC certifications come solely three months after we introduced that the European Meals Security Authority (EFSA) has authorized the decontamination course of used at our manufacturing facility in Dungannon, Northern Eire, to recycle put up‐client PET into meals contact supplies.”
Associated content material