Thursday, December 8, 2022
HomeDairyWestpro boosts its market profile

Westpro boosts its market profile


Westland Milk Merchandise has given its Westpro model a recent new look that higher displays the
premium nature of the product vary. Westpro is Westland Milk Merchandise’ business-to-business components’ model and one of many firm’s steady of manufacturers, which incorporates Westgold, EasiYo and Canary.

Westland’s common supervisor gross sales and advertising, Hamish Yates says the corporate needs to make sure
that the worth its dairy merchandise together with milk powders, bioactives, whey, and milk-derived proteins
can supply premium model homeowners throughout world markets, is well-known. The brand new Westpro model identification, with its trendy and unified “feel and look”, has been introduce throughout its merchandise’ packaging and commerce advertising supplies. A part of the train included contemporising the Westpro emblem.

“The choice to refresh Westpro and actually carry the model to life means it can now confidently lead
every part Westland does within the ingredient house,” Hamish Yates says. A devoted web site for Westpro, https://www.westpronz.com/, was launched on 1 November. “We haven’t began from scratch with the Westpro model refresh. Clearly, Westpro shares a really shut connection to who we’re as Westland Milk Merchandise so, visually, there may be nonetheless a robust hyperlink between the 2 model identities,” Hamish Yates says.

“Nonetheless, we at the moment are in a position to higher showcase our extremely valued portfolio of premium dairy
merchandise and differentiate between product classes with proprietary product-range names that
sit alongside ‘Westpro’ and communicate to a tangible profit that the product provides model homeowners and
their customers. Higher showcasing the worth of our product vary is vital to attaining premium
costs for our merchandise on this planet dairy markets.

“Our high-quality milk, sourced from grass fed cows grazing under the majestic Southern Alps is at
the very coronary heart of the Westpro story. Our prospects resonate strongly with this provenance story and
it’s higher mirrored in our recent new branding,” Hamish Yates says. “We are going to proceed to bolster with our prospects the wonderful work our farmers are doing, on a number of the finest dairying land on this planet.”

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