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US adults would nonetheless sneak a portion of their meals – even in opposition to physician’s orders

America’s urge for food for cheese is unwavering, and few would substitute the dairy staple with a plant-based various – even when their well being is at stake. This is among the takeaways from latest market analysis carried out amongst 1,000 US adults by Wakefield Analysis on behalf of Saputo Dairy US.

In accordance with the survey, round 96% of People admit they eat cheese, and a 3rd (33%) embrace it in as much as 21 meals every week; that’s three meals per day on common.

However adopting plant-based cheese is a special matter, the survey reveals. Solely round 1 / 4 (27%) of these polled mentioned they’d swap cheese for a plant-based various if their physician had advised them to eschew dairy cheese from their weight loss program. In the meantime, 20% mentioned they’d nonetheless eat a portion ‘often’.

Plant-based cheese additionally lags behind non-animal milk and meat, with solely 30% of shoppers surveyed stating they’d sampled plant-based cheese in comparison with 49% who had tried a meat or milk (46%) various.

Don’t label me

Whereas years in the past the variety of females who have been vegan was greater than their male counterparts throughout the globe*, Wakefield Analysis’s survey confirmed that 73% of US males have been keen to undertake plant-based meat or dairy in comparison with females (63%). Males (22%) have been additionally extra more likely to ‘all the time’ embrace plant-based cheese of their weight loss program than females (14%), offered the product tasted good.

In the meantime, adults with kids have been extra open to sampling plant-based dairy cheese in comparison with these with out kids (81% versus 61% respectively).

The survey additionally offered perception into the US shoppers’ readiness to embrace veganism, with 34% of these polled stating they’d contemplate it. Nonetheless, greater than half (56%) acknowledged they’d be reluctant to inform others about changing into vegetarian or vegan – largely out of worry that they wouldn’t keep it up (23%) but in addition as a result of they wouldn’t wish to be decide by meat and dairy eaters (18%).

Cheese that doesn’t soften or style good

Whereas the survey confirmed that 68% of shoppers had tried some type of plant-based meat or dairy, round a 3rd (32%) had by no means tasted plant-based alternate options, with issues over style (45%), well being advantages (23%) and reluctance to again veganism (16%) the three important causes behind this.

The outcomes additionally highlighted a number of areas for enchancment, or at the least improved communication across the meals phase’s practical and style properties. Wakefield Analysis mentioned that 40% of shoppers thought plant-based cheese ‘tastes humorous’, has ‘an odd texture’ (40%) or ‘doesn’t soften in any respect’ (34%).

There’s a silver lining for producers, nevertheless – round a 3rd (31%) of those that embrace plant-based cheese on their purchasing listing would add it into eight meals every week, and almost one in 4 (21%) admit they ‘love’ their most well-liked plant-based cheese various. Half of the shoppers surveyed additionally instructed that if producers developed a plant-based cheese various that ‘tastes pretty much as good as dairy’, they’d ‘all the time or typically’ embrace it of their weight loss program.

Supply: Examine of Present and Former Vegetarians and Vegans
Kathryn Asher, et al
Human Analysis Council, 2014



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