Arla Meals examined its new Skyr breakfast bar within the German chain shops of Edeka, Rewe, Globus and Dornseifer. A relaxing breakfast bar was arrange as a secondary placement within the fruit and vegetable division in ten shops. The aim was so as to add worth for all the yogurt class, as the principle use for yogurt is and stays breakfast, the corporate says.
The take a look at outcomes present that event-related placements work. On common, all ten take a look at shops with Arla Skyr achieved at the very least a double-digit improve in gross sales throughout the take a look at interval in comparison with the earlier weeks.
Along with yogurt, different product teams additionally benefited from the mixed provide, together with fruit, cereals and nuts.