Wednesday, February 1, 2023
HomeDairyShaken Udder launches main rebrand

Shaken Udder launches main rebrand


Shaken Udder has seen robust development since first launching in 2004. It’s now price £23.6m with double digit development of +19% yr on yr.**  The model has not too long ago secured a minority funding from main non-public fairness agency LDC to help the subsequent stage of its development journey.

The brand new design elevates the model with a color palette of gold (together with gold caps) and comfortable pastels. Shaken Udder’s style credentials are communicated by hand-drawn photos of the true components and “made with” cues. Shaken Udder‘s notorious cow stays on the branding as a recognisable asset.

Though Shaken Udder is a comparatively younger model, it has a wealthy heritage having initially launched at UK festivals, the place founders Andy and Jodie Howie would pattern and promote recent shakes from a stand. This vibrant historical past is widely known within the branding with the banners and the crest a nod to the festivals the place their story started.

Founder, Jodie Howie says, “The rebrand displays how far Shaken Udder has come within the final 18 years.  As founders, we’re so happy with our scrumptious milkshakes, our crew, our historical past and our great retail companions.  The brand new packaging design showcases our greatest promoting level which is the unbelievable style of our shakes. We are able to’t watch for the subsequent chapter!”

Rob Nielsen, inventive director of brand name consultancy Huge Fish says, “Shaken Udder got down to present simply how good milkshakes can – and will – be. They provide customers scrumptious, pure, creamy milkshakes for a recent, pleasurable expertise.  We wanted to evolve the branding and the design to make the identify extra outstanding and enhance style, flavour and high quality cues with out alienating present customers…. The tip result’s a daring, distinctive design with robust branding and cues that absolutely replicate a pure, tasty, enjoyable and above all premium product.”

Shaken Udder attributes its large success to an uncompromising give attention to an expensive, creamy style and high quality. It makes use of high-quality components, together with actual fruit and Belgian chocolate. The dairy milkshakes are compliant with HFSS laws and include no preservatives, synthetic colors or flavours.

Shaken Udder’s core vary of scrumptious chilled milkshakes is available in 5 flavours: Chocolush, Vanillalicious, Strawberry Dream, High Banana and Salted Caramel. The corporate started as an event-based model in 2004 bringing milkshakes to competition goers. Founders Andy and Jodie Howie shortly realised there was year-round demand for his or her premium shakes and by 2009, Shaken Udder was offered in Harvey Nichols. Waitrose, Harrods and Selfridges adopted quickly after.

Immediately, the model is offered in all main grocery retailers; wholesalers; colleges; farm retailers and cafes nationwide. The vary continues to develop and contains youngsters’ cartons, vegan-friendly, dairy-Free shakes, 750ml share bottles and thrilling new flavours

Extra particulars can be found on the web site, together with recipes and stockists: https://shakenudder.com/.

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