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Protein bars getting smaller with much less protein, and should fulfill all senses



“Everybody must be on the cusp of what’s coming subsequent when it comes to style, texture and performance inside protein bars, together with a shift in the direction of decrease protein and smaller bars,”​ he stated.

New bars (launched within the final 12 months) comprise 8% much less protein and are 6% smaller than 12 months in the past, stated Morgan, which demonstrates the “distinction in place, notion, and mindset between an ‘indulgent protein bar’ and a ‘chocolate bar excessive in protein’​”.

He cites Milky Manner HiProtein, Woo Protein Bar and Quest Sweet Bar as key examples that display the elevated emphasis on dimension to protein ratio.

“Protein bars have solely scratched the floor of wholesome confectionery and the subsequent era will turn into increasingly more ingrained in our on a regular basis life as purposeful diet and meals.”

Excessive fee of innovation

Trade innovation is excessive with a reported 25% internet improve in European launches between August 2021 and 2022, and 9% in North America, stated Morgan.

“The business is popping over each 12 to six months – which implies there’s a new greatest bar launching each 12 to 6 months that’s superseding the present greatest bars available on the market.”

Nevertheless, the pattern for small, excessive protein bars presents a problem for producers with a basic trade-off within the sensory profile of excessive protein merchandise, which customers are usually not keen to tolerate.

“They aren’t keen to compromise on style or texture and count on protein bars to match their favorite confectionery bar​,” stated Arla Meals Elements Enterprise Growth Supervisor, Laima Liopinyte.

She added that regardless of excessive innovation turnover, there may be nonetheless a scarcity of specialized options for multi-layer bars: “Producers are going through a problem to convey up protein ranges excessive sufficient whereas conserving the identical indulgence and texture.”

Strong and tolerant

Arla Meals has developed an answer for producing excessive protein, multi-layer dietary bars to fulfill rising demand for purposeful diet bars in mainstream markets.

Dubbed ‘plug and play’, the idea harnesses three Lacprodan elements – EasyBar, Micelpure, and SP-7017 – developed with whey and milk protein to ship 17g of protein per 55g bar.

The elements supply improved product efficiency and constant dietary content material with out affecting high quality and desirability (style or texture), in response to Senior Utility Scientist, Christian Jonassen.

“Lacprodan elements are versatile for a number of purposes to permit excessive protein incorporation with smaller serving sizes. The answer has processibility, that means it’s sturdy, tolerant, and doesn’t require particular therapy. It additionally ensures nice texture throughout your entire shelf life.”

Multi-layer resolution

The idea consists of three elements that focus on bar mass, filling, and coating, and can be utilized in parallel for multi-layer codecs or as the premise for particular person model formulations.

Lacprodan EasyBar is designed to spice up bar mass properties. It comprises 85% protein, 5% fats, and seven% lactose and delivers 32.8g per 100g serving, whereas the fudge filling and coating ideas – Lacprodan Micelpure and Lacprodan SP-7017 (co-developed with Hungarian producer, Goteborgs Meals) – present 31g and 20.7g of protein per 100g bar, respectively.

Micelpure has “nice viscosity​” and excessive warmth stability and is appropriate for co-extrusion and slab processing. The whey coating fraction, SP-7017, is non-tempered, ensures a shiny aesthetic end, and gives “4 to 5 instances greater protein than you’d usually besides”,​ in response to Jonassen.

Whole idea composition is 64% bar mass, 21% caramel style filling, and 15% darkish coating, with total protein content material of 17g per 55g serving. In addition to being excessive in protein, the bars comprise excessive fibre and calcium, and contribute to development and upkeep of muscle mass and regular bones.

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