Tuesday, January 31, 2023
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Present card gross sales up in 2022 although vacation storm harm greatest gross sales dayPizza Market

The overall vacation present card gross sales worth elevated in 2022 although the whole variety of playing cards bought decreased and card gross sales have been harm by a vacation winter storm.

These are prime findings of the Paytronix Present Card Information report which additionally revealed QSR card gross sales dipped whereas high-quality eating playing cards gross sales elevated, in response to a press launch on the report.

On the digital entrance, digital present card gross sales are persevering with to achieve in reputation and general extra shoppers are choosing a higher-value present card.

“An early take a look at the info exhibits that the shift to digital present playing cards is in full swing and that eating tendencies throughout the nation proceed to pattern in direction of sit-down ideas. Regardless of the swing to digital, an arctic blast translated to decrease present card gross sales on a key procuring day, demonstrating that present card gross sales usually are not insulated from elements comparable to climate,” acknowledged the discharge.

Extra {dollars} spent on present playing cards between Black Friday and Christmas Eve in 2022 than any yr since 2019.

One pattern of notice within the current vacation season was the affect of a extreme winter storm simply earlier than Christmas. Dec. 23 is often one of the best day for present card gross sales, and whereas this held true for 2022, present card gross sales suffered considerably, with the variety of playing cards bought per day down 32.6% from 2019, down 23% since 2022 and down 10.9% since 2020 throughout the top of the pandemic.



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