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HomePizzaPizza Inn's model refresh modernizes legacy pizza brandPizza Market

Pizza Inn’s model refresh modernizes legacy pizza brandPizza Market

Pizza Inn has unveiled a model refresh that features a brand, up to date mascot and modernized retailer design that put the buffet on the middle of operations.

A rendering of the buffet and eating room in a refreshed Pizza Inn. Offered.

| by Mandy Wolf Detwiler — Managing Editor, Networld Media Group

Texas-based Pizza Inn lately unveiled a model refresh that features a brand, mascot and retailer designs. The refresh will contact all 32 worldwide storefronts, 128 U.S. places and 72 home buffets. The model, based in 1958 is 100% franchised.

Pizza Market talked to Chaz Black, affiliate vp of selling for Pizza Inn mum or dad firm Rave Restaurant Group, by e mail to learn the way the refresh took place, what it entails and the way it will have an effect on the model’s Pizza Inn eating places.

Q.What was the impetus behind the model refresh? Why now?

A. After eight consecutive quarters of profitability, and our first optimistic web retailer rely in 24 years, we thought it was the proper time for a model refresh. With continued menu innovation and a brand new brand, mascot and retailer designs, Pizza Inn is wanting towards the long run.

Chaz Black, affiliate vp of selling for Pizza Inn mum or dad firm Rave Restaurant Group

Q. What does the model refresh entail?

A. The model refresh is centered round three major traits of the model: our brand, new retailer design and mascot, Jojo. We needed to maintain the hometown really feel of every of the weather whereas elevating them to match the expansion and success of the model. We labored with a particularly proficient promoting company, BooneOakley, and retail design agency, Chute Gerdeman, to convey the artistic concepts to life. We won’t await the newly redesigned storefront to open so our prospects can totally immerse themselves within the new model.

Q.Your mascot, Jojo, has developed with the model. What does Jojo convey to the desk with this refresh?

A.Since 1958, Jojo has seen a number of makeovers; nonetheless, this newest iteration of our mascot is totally different from the remaining. Within the 2022 illustration, Jojo is depicted with a closed fist, symbolic of the loyalty and love our prospects really feel towards our model. Jojo has true grit, and like Pizza Inn, has withstood the take a look at of time. We consider this iteration of JoJo can actually be delivered to life in a method that none of us have been earlier than, each bodily and digitally.

Q. Will the model refresh be rolled out in all shops? The place will the primary location be?

A.The model refresh will contact every Pizza Inn location right down to the pizza field itself. Our objective is to remain true to the nostalgia and luxury that’s Pizza Inn whereas including up to date accents to our storefronts and in-store expertise with re-imagined buffets to focus on how we have now grown as a model. The primary utterly redesigned storefront will open in Asheboro, North Carolina, later this 12 months.

Q.The refresh places the buffet because the “hero” of the shop. How has the model stored buffets modernized within the trade?

A.The perfect half about buffets is the range and innovation alternatives. We provide one thing for everybody and it provides us an area to create pizzas none of our rivals can. We have put 16-inch pizzas on the buffet with the NYXL and we simply rolled out a cheese-filled pretzel crust on each buffet as effectively. We needed to ensure to have a good time our historical past as America’s hometown pizza buffet whereas delivering the most effective product to our prospects. Pizza Inn makes use of the freshest elements always together with 100% whole-milk mozzarella and house-made marinara sauce. Our operator’s group additionally makes house-made dough each morning in-store. With these high-quality elements, we preserve menu innovation on the forefront of our retailer and have actually modified buyer notion of what buffets are. Classics like our “Pizzerts” at all times stay common, however modern menu objects like our brand-new Cheese-Crammed Pretzel Crust are what preserve the buffet thrilling and modernized. Merely put, there’s something for everybody which makes Pizza Inn a straightforward alternative for households with hungry children!

Q.How has Pizza Inn managed to maintain its idea contemporary and invigorating all through the many years?

A.The hot button is the buffet. Pizza Inn has been within the lives of loyal prospects for many years and proceed to return again due to our innovation. Some favorites are our Taco Pizza, Bacon Ranch Pizza and a wide range of crust sorts.

Our prospects know they are going to be warmly welcomed after they stroll by the door and the buffet goes to be stocked with all kinds of fan favorites and brand-new pizzas. The wonderful thing about buffets is the worth within the eyes of our prospects. For one low value, they will strive each pizza we have now after which high it off with dessert, a facet salad or pasta. Pizza Inn has additionally invested in know-how, increasing our carryout and supply enterprise by companions similar to DoorDash, UberEats and GrubHub — we are able to convey the pizza on to your lounge.

Q. What units Pizza Inn aside from different buffet ideas within the pizzaverse?

A. The standard of meals — we make house-made dough each morning, use actual 100% whole-milk mozzarella cheese and while you couple high quality with selection, different pizza buffet ideas do not match up. With 64 years of expertise within the pizza trade, we all know what works and what does not. By utilizing the most effective elements and implementing modern pizza-making strategies at a system-wide scale, we’re implementing top-notch practices that different ideas have not.

Q. What is the one factor you need individuals to learn about Pizza Inn?

A. Our model is 64 years previous, however our greatest years are nonetheless forward of us! We’re repeatedly innovating with the best high quality elements. Buffets will be considered as low-quality, however day by day we’re making our house-made dough, shredding 100% whole-milk mozzarella cheese and hand chopping our greens to make sure each pizza on the buffet or through carryout is the best high quality.

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the location editor for and She has greater than 20 years’ expertise masking meals, individuals and locations.
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent almost 20 years masking the pizza trade, from impartial pizzerias to multi-unit chains and each dimension enterprise in between. Mandy has been featured on the Meals Community and has received quite a few awards for her protection of the restaurant trade. She has an insatiable urge for food for studying, and might let you know the place to search out the most effective slices within the nation after spending 15 years touring and consuming pizza for a dwelling. 



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