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Mister O1 proves pizza could be extraordinary


Mister O1 Extraordinary Pizza is helmed by Renato Viola, a pizza chef who hails from Southern Italy. Viola believes in doing one factor rather well, and for him that is the pizza he serves in his small, upcale pizza model.

Mister O1 Extraordinary Pizza is a chef-driven idea with a easy recipe for achievement. It is constructed on high quality and consistency — and founder Renato Viola would not have it every other manner.

Raised in Southern Italy, Viola was apprenticing with the pizzaiolos of Italy by the tender age of 11. After being awarded for his dishes in Europe, Viola settled in Miami Seashore and constructed Mister O1 eight years in the past, the place extraordinary meals comes first.

Viola initially known as his pizzeria Visa O1, but it surely appeared the Visa bank card firm had an issue with the title by the point the model opened its second unit (it is truly named after the federal government card he used to work within the nation) and so he modified the title to Mister O1.

Chef Renato Viola. Supplied.

Names apart, there at the moment are 12 full-service pizzerias between Florida and Texas, two in Madrid and one in Saudi Arabia.

“We’re targeted 90% on pizza,” Viola stated in a telephone interview, including that they’ve contemporary appetizers like burrata, contemporary mozzarella and prosciutto and salads. “Actually, we’re the old-style pizzeria that yow will discover on the road in Italy targeted 100% of pizza. We do not have pasta, we do not have desserts besides Nutella pizzas, we do not have primary programs. We’re completely targeted in pizza.”
And that focus additionally means every little thing is contemporary. There is no freezer and every little thing is made within the previous manner, with out frying to be more healthy for the visitors, Viola added.

When requested why Mister O1 hasn’t forayed into wings, sandwiches and different gadgets discovered on trendy pizzeria menus, Viola stated he believes he is an effective pizza chef and could be completely different, but when he wanted to serve pasta, he may solely be an excellent pasta chef to 4 to 10 individuals. He is a pizzaiolo via and thru.

“There, I imagine I am superb,” he stated. “I could be completely different. Do one (factor), however do (it) the very best.”

The menu

The star-shaped Star Luca is a high vendor. The pizza is stuffed with ricotta cheese and topped with Italian tomato sauce, mozzarella, spicy salami Calabrese and contemporary basil.

Components embody espresso, contemporary burrata Stracciatella, Peruvian anchovies, salame Calabrese, speck, roasted corn, natural ginger and white truffle oil.

“I grew up with my mindset to be completely different,” Viola defined. “To be conventional — I come from South Italy the place we’re very conventional — however I like our (meals) to be just a little however out of the field as a result of why not? Some individuals like pizza with pineapple. Why not? If individuals right this moment are able to attempt one thing new — due to social media (it’s) serving to individuals to experiment — why not? If you happen to’re able to attempt a brand new pizza, order the pizza. If you happen to do not just like the pizza, ship it again. I will make you one other one. However give it a shot to attempt one thing completely different.”

Viola believes pizza is an expertise. Sure, it begins with good meals, but it surely additionally consists of the precise service, location, music and even parking. “All this collectively provides me the chance to offer an expertise to our visitors that’s distinctive,” he added. “Why not do one thing conventional, but in addition completely different.”

Dough is made contemporary daily and the model coordinates with a household farm in Miami to make the burrata. The maturation for the dough is a minimal of 96 hours. They attempt to work with native distributors and people from Italy as a lot as potential.

To keep up continuity throughout the model, Mister O1 makes use of a central kitchen idea, the place the dough is made contemporary. There are two – a small one in Dallas and one other in Miami that provides to Florida.

Additionally they put money into a powerful coaching program. “We like to provide ourselves loads of help,” Viola stated.

Supplied.

The pizza is baked in an electrical deck oven at greater than 600 levels for a skinny and crispy dough.

When requested what units Mister O1 aside, Viola stated he does not imagine in competitors.

“I imagine in good pizza,” he stated. “I imagine the extra good pizza we now have, the extra good visitors we will have.”

Mister O1 has supply and makes up an excellent 40% of enterprise. The model collaborates with UberEats.

Franchising

Three years in the past, Viola and his enterprise associate determined to develop the enterprise outdoors of Miami by way of franchising. To achieve success, they imagine, it is simply not in regards to the product. It is also the precise particular person on the proper time in the precise place to open a unit.

“The proper particular person goes to rent the precise coworkers,” Viola stated. “The expertise isn’t just the pizza. It is not simply in regards to the inside design. It is not simply in regards to the music. Altogether right this moment it makes the distinction.”

There are three franchising teams increasing the enterprise outdoors of Miami, the place the flagship unit is positioned. 5 models are company owned and the remaining are franchised.

The farther away the models get, the extra the model needs owner-operators engaged on web site.

“I do not imagine in people who simply (purchase to) make an funding,” Viola stated. “Hospitality is a life-style. You need to like what you are doing as a result of it is a completely different life-style.”

Mister O1 simply opened a location in Fort Lauderdale and plans to relocate one in Miami. One other unit will open in Bay Harbor in Miami in February and a second Dallas Mister O1 is slated to open by the tip of March. The model will broaden to Orlando by June and South Naples, Florida, by late summer season.

Renato stated they imagine that pizza is a neighborhood enterprise, in order that they search for inexpensive spots in good areas. With the web and phrase of mouth, the eating places do not need to be in the most costly places to succeed. Many eating places rely on the web versus road visibility.

Eight years in the past, the primary Mister O1 opened in an workplace constructing with out signage. It is there right this moment.

“Nonetheless daily we make 400 pizzas. We’ve got a one-hour wait no less than. We do not have signage or visibility on the road,” Viola stated. “It is an actual, 100% vacation spot. … We’re that well-known hidden place. Folks had been speaking about us however could not discover us. It is nonetheless very cool.”

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the positioning editor for PizzaMarketplace.com and QSRweb.com. She has greater than 20 years’ expertise masking meals, individuals and locations.
 
An award-winning print journalist, Mandy brings greater than 20 years’ expertise to Networld Media Group. She has spent practically twenty years masking the pizza business, from unbiased pizzerias to multi-unit chains and each dimension enterprise in between. Mandy has been featured on the Meals Community and has gained quite a few awards for her protection of the restaurant business. She has an insatiable urge for food for studying, and might inform you the place to search out the very best slices within the nation after spending 15 years touring and consuming pizza for a dwelling. 

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