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HomeDairyKraft Heinz launches plant-based cheese slices

Kraft Heinz launches plant-based cheese slices



The dairy-free cheese slices are available in three flavors – American, cheddar and provolone – and will likely be initially offered within the Cleveland space from early November.

Kraft NotCheese mimics the CPG’s dairy cheese singles – all the way down to their soften properties – however incorporates coconut oil, modified starch, water and chickpea protein. Talking of the product throughout Kraft Heinz quarterly earnings report, CEO Miguel Patricio instructed analysts that the plant-based various tastes, smells and melts similar to dairy cheese. 

The vegan cheese is the primary product launched beneath the CPG’s three way partnership with NotCo, a meals tech firm that leverages synthetic intelligence answer in foods and drinks manufacturing, together with dairy, eggs, and meat. NotCo has launched merchandise together with NotMilk, NotBurger, NotMeat, NotIceCream, NotChicken and NotMayo within the US, Canada, Brazil, Argentina, Chile, Mexico, Peru and Colombia.

The JV operates beneath the management of Kraft Heinz, with the multi-national benefitting from the Chilean agency’s R&D strengths. The partnership was dubbed ‘a crucial step within the transformation of our product portfolio’ by Patricio, pointing in the direction of Kraft Heinz’ ambition to delve deeper into plant-based meals.

Different notable producers who’re exploring the dairy-free cheese market embody the Bel Group, who just lately launched a plant-based Babybel selection; and Saputo with its Vitalite non-dairy line.

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