The beginning-up, which is predicated in Cape City, South Africa, has just lately secured seed-stage funding from UM6P Ventures that may allow it to additional speed up the discharge of its first ever product. The meals tech firm has additionally acquired backing from the likes of Huge Concept Ventures, Kale United, Meals Ventures and CULT Cult Science Corp, amongst others.
De Novo Dairy is engaged on a personalised diet product containing cultivated dairy proteins expressed by means of the corporate’s uniquely-designed yeast pressure. Whereas there is no such thing as a set launch date but, the corporate is hoping to launch it a while in 2023.
“There are a lot of methods to pores and skin the cat when it comes to precision fermentation,” De Novo Dairy’s co-founder and CEO Jean Louwrens informed DairyReporter. “The best way we’re producing the protein may be very novel. We’re additionally one of many only a few corporations on the planet who’re engaged on these particular proteins. Quite a lot of [competitor companies] are engaged on whey and casein, that are cheaper proteins, however ours are extra bioactive and a bit costlier.”
“In the case of the precise substances, it’s a reasonably easy course of,” he added, “however most of our IP and patents are targeted on the precise biotechnology and the modification of the hosts.”
De Novo Dairy’s principal focus is at present lactoferrin – an immunity-boosting, iron-binding multifunctional glycoprotein – “however we’re within the course of of making a platform from which we are able to proceed to supply different proteins sooner or later that relate to dairy,” Louwrens defined.
The corporate’s first product will launch subsequent 12 months within the still-emerging African market, the place De Novo Dairy is hoping to place itself as a key participant. In keeping with Louwrens, whereas there are different diet and intestine well being corporations working in Africa, there aren’t any main gamers to compete with, making it an appropriate launch pad for the start-up. The decrease price of doing R&D in South Africa – mentioned to be as much as six instances cheaper in comparison with the US and Europe – brings additional advantages from a value perspective.
Regardless of their present give attention to their house market nevertheless, De Novo Dairy has ‘very world aspirations’ and is hoping to develop to the US – with UM6P Ventures set to help within the launch of a subsidiary.
However first, the meals tech agency’s debut providing must impress producers. “The primary use case of the capital we’ve got raised will likely be to launch our first product, proceed doing R&D, after which additionally develop the group to ensure that us to essentially give attention to our core competencies and develop the corporate in that method,” mentioned Louwrens. “We do have fairly a little bit of expertise working with producers and package deal producers from a earlier enterprise we ran, so we’ve got fairly community relating to working with our strategic companions within the space.”
Talking on the product idea that’s being labored on, Louwrens concluded: “It’s a product that’s targeted on boosting intestine well being and the immune system of those that eat it. By means of our web site, we can create a custom-made and personalised product for individuals, [tailoring that to their lifestyles], as a way to make sure that they’ve the vitamins they require.”
The worldwide personalised diet market is turning into more and more profitable as extra health-conscious shoppers search focused diet recommendation and providers to assist them obtain a long-lasting dietary change. The sector is forecast to greater than double its worth over the course of this decade, with its valuation of greater than US$9bn in 2021 set to rise to over US$20bn by 2029 in response to Information Bridge Market Analysis.
Each rising and well-established meals trade gamers, together with Nestlé and Royal DSM, vie for a share of the market.