Breakfast was the highest meal of the day for the U.S. restaurant trade in August as site visitors grew by 4% in comparison with August 2021, based on a report from The NPD Group.
The site visitors progress is now inside 1% of recovering pre-pandemic ranges. Fast service restaurant breakfast represented 87% of all breakfast site visitors and visits elevated by 5% in August – 1% above the pre-pandemic degree of August 2019, based on a press launch.
Complete QSR site visitors was flat in August, lunch visits have been down 2%, and dinner site visitors was up 1% within the month in comparison with August 2021.
QSR connoisseur espresso and tea and QSR hamburger eating places drove a lot of the daypart’s progress. Breakfast visits to connoisseur espresso and tea shops elevated by 20% in August in comparison with a 12 months in the past and have been 15% above the August 2019 site visitors degree. QSR hamburger breakfast visits grew by 4% within the month in comparison with a 12 months in the past, with site visitors down 2% in comparison with three years in the past.
Relating to breakfast fare, breakfast sandwiches have been best choice and low was the highest beverage.
“Breakfast at eating places was adversely affected within the early phases of the pandemic, and it is recovering now that extra customers have returned to extra out-of-the-home routines,” David Portalatin, NPD meals trade advisor and creator of Consuming Patterns in America, stated within the launch. “Breakfast is a crucial daypart for the U.S. restaurant trade, and it is encouraging that buyers have discovered new causes and methods to get breakfast away from residence.”